In what will undoubtedly be the final nail in the coffin for two once-giant names in the online cycling retail world, Wiggle Cycles and Chain Reaction Cycles look to be heading into the portfolio of Frasers Group, better known to the consumer as Sports Direct.
Tag: consumerism
Will a fast bike make me faster?
Anyone who tells you it’s not about the bike has not ridden enough fast bikes. Period. Sure you can’t make up for weak legs with fancy carbon, but fast bikes fly off the shelves and are used by the pro peloton for a reason. The bike 100% makes a difference. So will buying that $10,000…