Although I was not an “early-adopter” of Strava, I’ve been an annual Premium subscriber for a number of years, mostly letting it roll over each year without a second thought. The price of Premium went up again this year. My subscription renewed at their increased price of $99/year (up from $82). That’s not exactly a piggy bank breaking amount of money compared to some of the stuff we spend on cycling related purchases, but exactly what additional featured am I actually paying for? What does that hundred dollar bill get me?